The Agency
That’s why we pull up our sleeves, with you. We take great care to identify the best possible method that fits your needs: whether it is a hyper-personalized consultation approach, or even direct, effective and rapid solutions. Everything is possible.
We replace complicated jargon and meaningless theories with personal involvement in all stages of the project.
Together, we create solutions that have an impact.
Who benefits from our approach?
We offer our services to all companies and agencies that are looking to better understand how consumers live, how they react against various stimuli, or how they perceive what surrounds them.
Tennis teacher as a teenager, math teacher at the start of his career and now at the head of a fiery team of marketing research specialists, Maxime sees himself first and foremost as a guide for his clients and colleagues. Although he is above all a generalist, brands and communication are his favorite playgrounds.
His conception of happiness: a little piece of mountain to have fun on, a vegetable garden in the yard, a microbrewery not too far away and his family even closer.
After studying behaviour from a cognitive psychology approach, Laurence is now applying the knowledge and skills she gained to understanding consumer behaviour in market research. Her goal is to dig deeper and find actionable insights that can inform how we communicate with the consumer. Since working at Impact, Laurence has now also deepened her understanding and skills around qualitative research, allowing her to understand the consumers in all their facets, using her methodological toolkit to ensure she tackles a research question with the most efficient approach.
In Laurence’s head: There are two types of people in this world: those who abandon their childhood hobbies at 13 years old and those who are still taking tap dance lessons every Wednesday night in their thirties.
With a background in marketing and consumer research, Jayani is always looking to better understand what makes the ‘consumer’ in us tick – our preferences, attitudes, motivations, and how they ultimately drive our decisions. Jayani’s goal is to bridge the gap between the “why” behind consumer behaviour and the “how” of marketing and communication decisions with actionable insights uncovered through a variety of methodological approaches that best fit each client’s unique research needs.
A window in Jayani’s life: When she’s not working, Jayani can be found jogging, reading or listening to the latest podcasts on everything from politics to pop culture.
Tennis teacher as a teenager, math teacher at the start of his career and now at the head of a fiery team of marketing research specialists, Maxime sees himself first and foremost as a guide for his clients and colleagues. Although he is above all a generalist, brands and communication are his favorite playgrounds.
His conception of happiness: a little piece of mountain to have fun on, a vegetable garden in the yard, a microbrewery not too far away and his family even closer.
After studying behaviour from a cognitive psychology approach, Laurence is now applying the knowledge and skills she gained to understanding consumer behaviour in market research. Her goal is to dig deeper and find actionable insights that can inform how we communicate with the consumer. Since working at Impact, Laurence has now also deepened her understanding and skills around qualitative research, allowing her to understand the consumers in all their facets, using her methodological toolkit to ensure she tackles a research question with the most efficient approach.
In Laurence’s head: There are two types of people in this world: those who abandon their childhood hobbies at 13 years old and those who are still taking tap dance lessons every Wednesday night in their thirties.
With a background in marketing and consumer research, Jayani is always looking to better understand what makes the ‘consumer’ in us tick – our preferences, attitudes, motivations, and how they ultimately drive our decisions. Jayani’s goal is to bridge the gap between the “why” behind consumer behaviour and the “how” of marketing and communication decisions with actionable insights uncovered through a variety of methodological approaches that best fit each client’s unique research needs.
A window in Jayani’s life: When she’s not working, Jayani can be found jogging, reading or listening to the latest podcasts on everything from politics to pop culture.