Solutions
We offer an approach tailored to your needs, whether you are looking for
- a turnkey process,
- a few hours of consultation or
- medium or long-term support.
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Your brand
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Your communication activities
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Your consumers and their experiences
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Your marketing activities
Understand how your commercial brand or your employer brand is perceived
Identify the gaps between expectations towards your brand and how it performs in relation to these expectations
Understand how your brand is perceived in terms of diversity and inclusion and/or environment, social responsibility and governance
Assess the relevance of potential visual identities (logo, name)
Identify the most relevant option for brand
Understand how your brand health indicators evolve over time - awareness, familiarity, perception, advocacy…
Understand how your brand compares to its most important competitors
Measure the effectiveness of your advertising campaign (regardless of the media mix)
Identify the creative and/or media changes to be made to optimize the campaign
Measure the impact on health measures of your brand (e.g. notoriety, perception)
Optimize a developing campaign
Identify the most relevant creative leads
Measure the impact of your communication efforts on your future market shares
Evaluate among festival-goers/visitors the impact of a sponsorship during an event or a television program
Identify the value ($), for a sponsor, of a sponsorship in order to determine if it is worth (was worth) the investment
Identify the value ($), for an event / organization, a sponsorship activity in order to determine their cost of sale
Define and quantify the most relevant targets for your brand
Understand behaviors, uses and consumer attitudes
Identify consumer needs and expectations Consumer
Improve the customer experience
Optimize and/or validate the ease of use of your Web platforms
Optimize / validate the information structure
Web architecture tests (Tree jack)
Identify the most relevant offer/package
Identify the most relevant selling price for your product/service
Identify the most relevant concept/packaging
We are proud to develop methodological approaches specific to your project, whether using Impact Research proprietary products or not.
Our Toolbox is equipped with the classics of marketing research specialists: in-person or online focus groups, electronic bulletin board, in-depth interviews, online and telephone surveys, in-situ interviews (in stores, for example), shop-alongs, data analysis and processing, etc. In addition, if necessary, new developments in the field of research: eye tracking, biometrics, neuro-marketing, etc.
With our agile-first approach and the strong relationships we have developed with many different trusted data collection partners over the years, we will always choose the one that is most relevant to your needs. Some of our trusted partners have been with us for over 10 years.
Our colleagues in the Plus Company network specialize in branding, design, advertising, site and application development, public relations, media, econometrics, diversity and inclusion… and we are not shy to draw on their expertise to help you.